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NCRAC# 112

Supermarkets and Seafood in the North Central Region

J. Rosscup Riepe


Opening Paragraph:
Planning is necessary for any business to succeed. This is particularly true for aquaculture since the industry is still in the early stages of development. One area of planning that is too often overlooked is marketing. Marketing is a major part of an aquaculture business. Thus, it demands serious attention. A marketing plan is essential. Market information of various types is needed in order to develop a realistic, accurate plan.
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