SRAC# 350, Small-Scale Marketing of Aquaculture Products

SRAC# 350

Small-Scale Marketing of Aquaculture Products

Ronnie J. Gilbert

Opening Paragraph:
Marketing aquiculture products is no different than marketing other agriculture products. Marketing is as important as production, financing, cash flow and other profit determining factors in aquiculture enterprises. Similar principles are applicable to small or large scale operations. Before beginning production, or selecting a specific marketing alternative, some general marketing principles should be considered, and a marketing strategy developed. Most fish producers are production oriented rather than market oriented. The producer who develops a sound marketing strategy, and considers marketing as important as production, will have a definite economic advantage over those who don’t.

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