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SRAC# 601

Analysis of Regional and National Markets for Aquacultural Products Produced for Food in the Southern Region

Carole R. Engle


Opening Paragraph:
This document summarizes the findings of the Southern Regional Aquaculture Center project Analysis of Regional and National Markets for Aquacultural Products Produced for Food in the Southern Region. The primary objectives of the project were to obtain and analyze comprehensive market information from consumers, retail groceries and restaurants; to assess the effectiveness of advertising and promotion of farm-raised catfish; and to develop an overall assessment of the potential for producing and marketing catfish in the Southern Region.
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